11Jan 2018 by MartyStallone
How Dentist’s Can Master Content Marketing Like a Boss

How Dentist’s Can Master Content Marketing Like a Boss

Content Marketing
For dentists like Karl Jobst, mastering content marketing is of utmost importance when looking for an effective way of providing relevant and valuable content to their audience. Consequently, dentists have no choice but to work on mastering content marketing like a boss so as to effectively relate to their audience. Storytelling Telling a story is the best way for others to connect to a dentist's brand. It allows you to empathize with the audience such that it becomes part of the story. Additionally, it allows dentists to incite emotion and to engage with the audience at a personal level. For example, Karl Jobst Grove OK helps his patients overcome anxiety by encouraging his patients to discuss any fears before visiting his Oklahoma practice for dental services. Providing educational content for readers and…
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23Oct 2017 by MartyStallone

Use Short Term and Long Term Goals To Steer Your Content Marketing

Content Marketing
Tony Robbins once said, "people over estimate what they can do in one year, and underestimate what they can do in two or three decades." And in case we feel tempted to dismiss Tony, and keep our vision short term, Bill Gates says it too: “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” What are these two thought leaders talking about, and how can this wisdom be applied to content marketing? A practical way to think about these two powerful statements is in terms of short term and long term goals. The way you structure your short term and long term goals will steer your business, your content marketing strategies, and your financing. What Are Short Term Goals? Short…
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10Aug 2017 by MartyStallone

How Small Businesses Can Overcome Online Marketing Challenges

Small Biz Marketing, Tools
Marketing is at the core of every business and how it is done is what determines the success or failure earned. However, many small businesses, despite having god plans, are held down by marketing challenges that could otherwise be overcome with the right information. If the online marketing efforts of your business are not bearing any fruits, then it is time to re-evaluate the approach the business relies on and more importantly attempt to come up with a new more focused strategy. Here are some of the ways small businesses can overcome online marketing challenges. Sufficiently cater for the content beast Content in online marketing is a key resource you cannot overlook if your business is to achieve any success. But what small businesses lack is not content as this…
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11Jul 2017 by MartyStallone

The Psychology of Debt: What Small Business Owners Should Know

Small Biz Marketing
As a business owner, you have stepped into a new playing field. In addition to your personal finances, you now have responsibility for your business' financial health. Entrepreneurs are creative individuals who experience strong emotions. When it comes to money matters, those emotions can either help you or harm you. How do you think about your business' financial health? How do your business finances effect your mood? What can you do to improve your psychological response to business debt? As a business owner you are imaginative, action oriented, and driven to create change. Micheal Freeman, who studies the psychology of entrepreneurs, found that "People who are on the energetic, motivated, and creative side are both more likely to be entrepreneurial and more likely to have strong emotional states." This means…
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05May 2017 by MartyStallone

Lessons On How You Can Part With What You Do Not Need and Focus On What You Already Have

Finance
A big part of recognizing our patterns with debt is in the title. One of the reasons we get into debt is due to our love of excess. We focus too much on acquiring more. We fail to recognize and appreciate what we already have. When this happens we tend to fall into the trap of debt. How much debt we have is determined by how much we get mixed up in this trap. Some have only a small amount to pay off. Others have hundreds or thousands of dollars to pay down. Either way, the debt needs to get paid down. 1) Make a list of what you owe and to whom. Part of the reason why some have issues is because they do not make a list. They…
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