In any business one of the major keys to success is finding a niche that’s not being sufficiently filled, and stepping into it. Since beginning his professional career as a photographer’s assistant, this is something Ismail Sirdah has been trying to do. Learning diligently from his mentor about lighting and technique he strove to find a way to make his work unique. He showed an innate ability to master any technique shown to him and blend them with modern technology into a unique style that is truly all his own.
Ismail Sirdah considers his work to be more than simple photography. He strives to capture the essence and emotion of whatever he is photography so that he can preserve the memory of the moment for whomever his client is. This is something he strove to teach his students when he opened his photography school, and after teaching his passion for years, brought his passion for creating memories to his own studio.
Now a successful studio owner, Sirdah is still striving to produce more than just pictures. He tells stories utilizing candid shots. He understands that his clients aren’t just coming in for a picture they are coming in for something that they can show to their grandchildren years later and pass along the memories for generations.