Content Marketing – Marty Stallone

15Jan 2020 by MartyStallone

How Lawyers Can Succeed With Content Marketing

What do you look for in a lawyer? Are you looking for someone who is charismatic? How about someone who has a lot of contacts? Surprisingly, many people look for lawyers who are knowledgeable of the law. Being able to come across as an expert in your field will help you generate more traffic to your law firm. Unfortunately, many lawyers do not have the time nor expertise to help themselves accomplish this task. They are too busy with managing clients and cases in order to create an online marketing plan that helps them get exposure. This is when they turn to digital marketing agencies to help them get the exposure they need. Unfortunately, there is one big problem with this. Not all digital marketing agencies have a very strong…

24Jul 2019 by MartyStallone

The Difference Between Content Marketing and Digital Marketing

Content Marketing

With the ever-changing field of marketing becoming more popular, common buzzwords are thrown about and often misconstrued entirely. The term “content” has gained mainstream attention thanks to influencers and new marketing strategies like inbound marketing. This has created a subset of marketing known as content marketing that has begun to be confused with the older and much broader field of digital marketing. Let’s take a look at what these two unique disciplines actually entail. An Overview of Content Marketing Companies have been using content to position themselves in the marketplace for as long as people have been buying goods and services. However, in a modern context, content marketing refers to creating blog posts, podcasts or anything else that an audience can consume and share with others. Ideally, they will share…

15Apr 2018 by MartyStallone

How Law Firms Can Use Content Marketing To Get Ahead

Content Marketing, Marketing, SEO

Businesses across different industries have evolved their way of doing business because of advancements in technology and social media platforms, and law firms are no different. In law, acquisition of clients is primarily through referrals, word-of-mouth and in-person networking; but to stack up with the current business landscape content marketing is important for law firms to enable them to increase their client pool. Let us discuss some of the important elements that you can work on to get ahead of your competitors when working on your content marketing and social media plans. Develop a well-designed website Since the digital world is increasingly affecting how businesses run, marketing methods also have to evolve to adapt to the digital space. You can easily increase the visibility of your company to consumers who…

14Jan 2018 by MartyStallone

6 Reasons Why Content Marketers Should Keep an Eye on AI

Content Marketing

Content marketing has always been a form of art in the previous years. Businesses hire freelance writers, copywriters, and bloggers to create content for their website. There is quite a proper way to formulate a compelling post that snags leads and eventual sales. Social media management is also done by appointed individuals, as they are tasked to set time to schedule posts, curate related content to their businesses and engage followers. David Lubbat, a traveling food blogger and political opinion writer living in New York City. Mr. Lubbat believes that Artificial Intelligence will soon take over some aspects of content marketing. The technology has permeated many aspects of major industries such as healthcare, construction, foreign exchange and IT. Soon, many people will experience its influence in other industries over the…

11Jan 2018 by MartyStallone

How Dentist’s Can Master Content Marketing Like a Boss

Content Marketing

For dentists like Karl Jobst, mastering content marketing is of utmost importance when looking for an effective way of providing relevant and valuable content to their audience. Consequently, dentists have no choice but to work on mastering content marketing like a boss so as to effectively relate to their audience. Storytelling Telling a story is the best way for others to connect to a dentist's brand. It allows you to empathize with the audience such that it becomes part of the story. Additionally, it allows dentists to incite emotion and to engage with the audience at a personal level. For example, Karl Jobst Grove OK helps his patients overcome anxiety by encouraging his patients to discuss any fears before visiting his Oklahoma practice for dental services. Providing educational content for readers and…

Category: Content Marketing