How Wineries In Australia Can Compete
How Australian Wineries Can Capitalize on Their Unique Advantages When people think of a typical winery they likely get an image of the damp, rolling hills of France with row upon row of dense grape vines, or of the expensive and exclusive tourist wine vineyards in California, but one location that often gets overlooked even though it has been revolutionizing and drastically changing the wine industry as a whole is Australia. Australia is not known for its wine business, but there has recently been an influx of these wineries in the land down under as stated by this Wall Street Journal article. There are basically three ways in which wineries in Australia can compete with their larger and international counterparts. They are embracing their Australian roots, capitalizing on local markets, providing…