With the ever-changing field of marketing becoming more popular, common buzzwords are thrown about and often misconstrued entirely. The term “content” has gained mainstream attention thanks to influencers and new marketing strategies like inbound marketing. This has created a subset of marketing known as content marketing that has begun to be confused with the older and much broader field of digital marketing. Let’s take a look at what these two unique disciplines actually entail. An Overview of Content Marketing Companies have been using content to position themselves in the marketplace for as long as people have been buying goods and services. However, in a modern context, content marketing refers to creating blog posts, podcasts or anything else that an audience can consume and share with others. Ideally, they will share…