Content marketing has always been a form of art in the previous years. Businesses hire freelance writers, copywriters, and bloggers to create content for their website. There is quite a proper way to formulate a compelling post that snags leads and eventual sales. Social media management is also done by appointed individuals, as they are tasked to set time to schedule posts, curate related content to their businesses and engage followers.
David Lubbat, a traveling food blogger and political opinion writer living in New York City. Mr. Lubbat believes that Artificial Intelligence will soon take over some aspects of content marketing. The technology has permeated many aspects of major industries such as healthcare, construction, foreign exchange and IT. Soon, many people will experience its influence in other industries over the next 2-5 years.
Is AI a threat to content marketers?
It depends on how one looks at the situation. When content marketers view the advancements as a replacement for the individuals previously behind their job, then AI-powered systems will definitely be a threat.
When content marketers view the emerging systems as something to be adapted and incorporated with the existing techniques, then it is one less thing to worry about. In fact, these ‘smart machines’ can help content marketers serve their clients better by making the job easier.
For business owners, this means getting a competitive edge through the new technology. Content marketers may want to learn using some AI-powered programs in web development to improve their services as well.
6 Reasons Why Content Marketers Should Keep an Eye on AI
1. Content marketers should learn artificial intelligence pay-per-click (PPC) techniques
Any business owner who has a budget for advertising rely on Google Adwords and Facebook to reach potential clients. David Lubbat mentions that Google and Facebook make use of AI-powered systems to help improve targeting. By making use of demographic values and recent searches, these PPC campaigns can find more clients who are already interested in the given product or service. Other small player content marketers should be able to adapt to make their own targeting technology in campaigns for their clients.
2. Content marketers should learn personalized website experience
Another way to make use of demographic info gathered from website visitors is through creating a personalized user experience. This can be done through push notifications and auto-suggestions of related content. Through making use of this web development technique, there seems to be an increase an engagement and sales conversion.
3. Marketers should watch out for content creation through artificial intelligence
It is interesting to note that some business develops content already through the use of AI. Although this is not yet applicable to lengthy blog posts and catchy advertising copies, AI-created profit summaries, business reports and sports recaps can be made. Machine learning has allowed this system to know some patterns of the human language that it is possible to create automated content.
4. Content marketers should also learn AI-powered customer service chat
According to David Lubbat, another aspect of machine learning that can be used in increasing engagement is the application of website chatbots. It may seem like the user is talking to another human representative, but the bot is actually making use of pre-programmed answers and questions. The bot also responds by extracting keywords from the user’s answers and gets an appropriate reply from a database. This form of customer service is 100% automated, and content marketers should learn how to make use of these programs to a service business that receives a volume of user inquiries.
5. Content marketers should watch out for newsletter e-mails made by bots
If one were to notice e-mail subscriptions being received, it would be definite that some of them are created automatically. This is another feature of AI-synthesized web development, wherein data is gathered from the user and e-mails are sent as product suggestions. A clear example of this is done by Amazon. After a recent purchase, a user can receive emails of similar products. This marketing approach increases sales conversions, too. Buyers can become repeated buyers through this auto-suggestion features through the form of e-mail marketing.
6. Content marketers should watch out for AI-engineered customer insights
Another powerful way that machine algorithms are changing the content marketing landscape is through customer insights. Any business owner needs analytics gathered from customer interaction in order to know what works and what doesn’t. Through analytics, content marketers can learn how to serve their clients better by looking at which features developed more engagement, produced more conversions, and landed repeated sales.
Whether AI-powered systems pose a threat to content marketers or not, all depends on how one leverages the power of these advancements. The enemy of growth is stagnation. In the fast-paced development of technology, one must learn to adapt or be left in the dust.